The Six Bottlenecks to Growth
Session 3 — Who to Call On
Tue, March 16, 2027 – 1:00 pm - 2:00 pm ET
times shown are in Eastern Time
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Description
Session 3 — Who to Call On
The bottleneck: Pointing enormous effort at the wrong accounts. This bottleneck gets discussed far less than it should, and for many producers it's the largest of the six. Get it right, and you're ahead of nearly everyone in your market. This session covers internal buyer types, company size, verticals, and the question most producers can't answer: How big should your list actually be, and who inside the company gives you the best shot at winning? You will be guided through Target Lock, the process for identifying your genuine best opportunities and, just as importantly, disqualifying the rest.
Who Should Attend:
• Producers who need greater clarity about their ideal prospects
• Producers spending significant time on accounts that are not converting
• Agency leaders and sales managers responsible for market strategy
• Teams that need a consistent system for targeting and qualifying opportunities
Do not move into prospecting without first knowing exactly who deserves your time and attention.


