Own the ICHRA Conversation: How Brokers Evaluate Fit, Set Expectations, and Shorten the Transition Curve

When:

Thu, September 17, 2026 – 1:00 pm - 2:00 pm ET
times shown are in Eastern Time

This event has already taken place.

$0.00

Event Notes

Moving from interest to implementation is where many ICHRA conversations stall. In this session, we'll explore how experienced brokers evaluate employer readiness, identify the best opportunities for an ICHRA solution, and prepare clients for a successful implementation. We'll also review the latest Deft Research insights to understand what's driving ICHRA adoption and the outcomes employers and employees are seeing today. You'll walk away with practical strategies to shorten the transition curve, build client confidence, and position yourself as a trusted ICHRA advisor.

Instructor for this Event

Mike Broomfield

At zizzl health, Mike Broomfield helps shape the company's long-term strategy by bringing together deep product knowledge, market insight, and a passion for solving complex challenges. Since joining zizzl in 2017, he has grown alongside the company, serving in roles across sales, product management, and strategy before becoming Vice President of Strategy.

Mike is passionate about helping employers rethink their health benefits strategy through ICHRA and enjoys collaborating across teams to develop practical solutions for clients and partners. He especially values working with employers and brokers to expand healthcare choices, improve affordability, and create a simpler, more transparent benefits experience.