Own the ICHRA Conversation: How Brokers Evaluate Fit, Set Expectations, and Shorten the Transition Curve

Event Notes

The Medicare Advantage landscape is changing. The senior population is not only growing but also becoming more tech-savvy, with many older adults seeking to age in place using digital tools that support safety, independence, and connection. However, even as demand rises, many Medicare Advantage plans are scaling back coverage for the very technologies that enable this kind of at-home support.

So the question becomes: How can you continue to support your clients’ desire to stay safe and independent at home—and, in doing so, help:

• Reduce unnecessary hospitalizations • Improve overall well-being • Provide easier access to both social and emergency support

In this webinar, we’ll explore:

· The key drivers behind the shift in today’s marketplace

· How the senior population is growing, evolving—and becoming more tech-savvy

· The role of technology in promoting safety and independence at home

· Ways to support human connection for both emergency response and social care

· Strategies brokers can use to support aging in place, even as coverage shifts